Why Flipboard – How to Use the Social App & What It Is

 Discover why Flipboard is a blogger’s ally! Learn how to use the social app to boost exposure, drive traffic, and build your brand with curated magazines

Flipboard is the world’s first social magazine and a great way for content creators to amplify their blog posts and connect with new audiences. Unlike traditional social media platforms, Flipboard transforms your content into a beautiful magazine, making it a central hub for news consumption and community engagement.

What to Expect in This Article

Whether you run a niche site on environmental news or tech enthusiasts, Flipboard’s award-winning app offers an easy way to boost brand exposure, drive quality traffic, and enhance user engagement.

Let’s explore why Flipboard, led by Mike McCue, is your blog’s new best friend, how to use it, and what makes it unique.

But first things first: Here’s a list of things you can expect to find in this article: 

1. What Is Flipboard?

Imagine your blog post curated into a smart magazine alongside the latest stories from National Geographic, New York Times, or Washington Post. Flipboard Inc.’s platform aggregates multimedia content from various sources, including social networks, news outlets, and your own Flipboard magazine. Users “flip” through reading materials in a magazine format, selecting popular topics like climate briefing or tech briefing via a series of categories. This unique approach to presenting current events and local updates creates a high-quality content experience, distinguishing Flipboard from news aggregators like Apple News or Google News.

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2. Boost Your Exposure

Sharing your new content on Flipboard places it in a global news feed, exposing your niche site to an ever-growing community of enthusiasts. Each flip acts like a page view in a list of towns library, reaching new sites and user base segments. For example, a travel blog post shared to a topic page can attract readers from USA Today or Rolling Stone audiences, driving brand exposure. It’s like taking your very own magazine public! 

3. Effortless Sharing

Adding blog posts to Flipboard is a good idea for new bloggers. From the App Store-downloaded award-winning Flipboard app, install the Flipboard widget or use a simple code snippet to share new features like Flipboard Storyboards. The magazine’s public format makes your amazing content visually engaging, perfect for showcasing favorite articles or local news. Best practices include adding a profile picture and linking your new sites to ensure the user experience aligns with your blog’s style. Technical issues? The support team is responsive, unlike some social platforms.

4. Collaborative Magazines

Create a group magazine or own magazines with fellow bloggers to curate stories from Associated Press, Wall Street Journal, or your personal magazines. This unique business model’s approach boosts user engagement and network visibility. For instance, a food blog can collaborate with a recipe magazine, sharing the latest news and gaining followers. Josh Quittner’s curation insights emphasize Flipboard’s heart of Flipboard: its community engagement through regular magazines.

5. Drive Quality Traffic

Flipboard users, seeking high-quality content, are new audiences who engage deeply and curate content. They drive direct traffic to your blog posts. Unlike ABC News or national publishers, Flipboard’s curated content approach ensures targeted audience reach. Pew Research Center data suggests curated platforms like Flipboard attract readers who spend more time on new content. This makes them valuable visitors for blog traffic. A travel blog post on regional news can convert readers into newsletter sign up subscribers.

6. SEO Friendly

Each flip acts as a backlink, potentially boosting your blog post’s SEO. Flipboard’s indexable content by search engines enhances discoverability, unlike some news sources. Select language options ensure global reach, while product updates keep your Flipboard profile optimized. We are seeing improved page views when using Flipboard newsletter campaigns alongside new features like location services.

7. Niche Content Hub

Curate your own Flipboard magazine around popular topics like climate briefing or tech enthusiasts. This positions your niche site as a go-to source, attracting targeted audiences. For example, a beauty blog can create a smart magazine with Associated Press stories, becoming a central hub for new readers. Flipboard’s first-in-class ad technology supports new bloggers without overwhelming the user experience.

8. Build Your Brand

Customize your Flipboard profile to mirror your blog’s ethos, using multimedia content and new features. A food blog can reflect its aesthetic with curated stories from National Geographic, ensuring brand exposure. Community engagement through comments and likes fosters loyalty, making Flipboard a great way to build your ever-growing community of enthusiasts.

9. Track Your Success

Flipboard’s analytics reveal user engagement metrics, showing which latest stories resonate. Use Google Analytics alongside to track page views and refine your content creation. Product updates ensure new features like Flipboard Storyboards align with best practices. This helps new bloggers adapt their blog posts for new audiences.

10. Engage Your Community

Flipboard’s comments and likes enable direct interaction, fostering a community engagement around your new content. Respond to new readers on your group magazine to build loyalty. Local news or current events posts can spark discussions, turning new sites into central hubs for tech enthusiasts or environmental news fans.

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