Pinterest Creator Fund Requirements (How to Apply)

Discover Pinterest Creator Fund Requirements and learn how to apply, qualify, and get paid for creating engaging content on the platform.

The Pinterest Creator Fund, now evolved into the Pinterest Inclusion Fund, is a program designed to support underrepresented, eligible creators and small business owners by providing financial grants, educational resources, and community-building opportunities. Below are the key requirements for eligibility based on the latest available information:

Pinterest Inclusion Fund Requirements

Applicants must demonstrate a commitment to sharing content or products for underrepresented audiences.

Underrepresented Community:

Applicants must identify as part of an underrepresented group, such as people of color (BIPOC), individuals with disabilities, members of the LGBTQ+ community, or those from other historically marginalized communities.

The program also includes any content creator or small business owner whose Pinterest content serves these communities, even if they don’t personally identify as part of them (e.g., through content or products).

Geographical Location:

Applicants must be based in the United States or Canada for the current iteration of the program, with plans to expand to countries like Brazil, India, France, and Argentina in the future.

Some cycles may have specific regional requirements (e.g., US-only for certain cohorts).

Age:

Applicants must be at least 18 years old.

Pinterest Account:

An active Pinterest account is required, preferably a Pinterest Business Account, to access analytics and monetization tools.

Content should align with Pinterest’s Community Guidelines and the specific focus area of the funding cycle (e.g., fashion, beauty, health, wellness, or food).

Follower Count:

Creators must have between 750 and 10,000 followers on their Pinterest account. This range targets emerging creators rather than established influencers.

Some sources indicate a minimum of 1,000 followers for certain cycles, but this may vary.

Content Focus:

Applicants must create original content in the specific niche of the funding cycle (e.g., Fashion and Beauty, Health and Wellness, Food). Each quarterly cycle focuses on a different content area.

Content should not rely heavily on other monetization programs on Pinterest to ensure the fund supports creators who haven’t had consistent monetization opportunities.

Commitment to Program:

Participants must be able to commit to a six-week accelerator program (previously five weeks in some cycles), which includes virtual workshops, training sessions, and community engagement.

Workshops cover topics like creating Idea Pins, leveraging Pinterest trends, and measuring campaign success.

Additional Criteria for Small Businesses (New for Inclusion Fund):

The program now accepts applications from small business owners, independent publishers, digital magazines, and content collectives, especially those partnered with programs like Shopify’s Build Black or Build Native.

GET YOUR FREE

The Pinterest Profit Starter Kit

When you enter your name and email below

Application Process

• Timing: Applications open quarterly, but specific dates aren’t always announced in advance. Sign up for Pinterest’s creator newsletter to stay updated.
• Application Form: Apply through the official Pinterest Inclusion Fund page or a designated form (often a Google Form) when applications are open.
• Supporting Documents: Prepare a professional bio, portfolio, or media kit showcasing your content and alignment with the fund’s monthly reward goals.
• Content Alignment: Ensure your Pinterest pins reflect high-quality, original content in the cycle’s focus area.

Key Notes

• Program Evolution: The shift to the Inclusion Fund in 2024 expanded eligibility to small businesses and creative entrepreneurs, moving beyond traditionally successful creators.
• Competitive Selection: The program is highly competitive, with only a small number of applicants (e.g., eight in the first cohort) selected per cycle.
• Financial Support: Selected creators receive financial assistance via a $25,000 grant (cash and ad credits), equipment stipends, and access to brand partnerships (e.g., with L’Oréal, Shopify or other paid partnership opportunities).
• No Overlap with Other Programs: Applicants typically shouldn’t be heavily monetizing through other Pinterest programs (e.g., Creator Rewards, which has been discontinued).

Tips for Success

• Check Pinterest’s official Creator Fund or Inclusion Fund page and subscribe to their newsletter for application announcements.
• Maintain an active presence on Pinterest with regular posting and audience engagement.
• Tailor your content to the specific cycle’s theme (e.g., create food-related pins for a food-focused cycle).
• Highlight your unique perspective as an underrepresented creator or business serving these communities.

Important Clarifications

• The Pinterest Creator Rewards program, which had different requirements (e.g., 250 followers, 150 saves, three Idea Pins in the past month), was discontinued and is distinct from the Creator/Inclusion Fund.
• As of the latest updates, Idea Pins are no longer a primary focus, but creating engaging, original content remains key.
• Application cycles and requirements may vary slightly each quarter, so always verify details on Pinterest’s official channels.

For the most current information or to apply, visit Pinterest’s official Creator Inclusion Fund page or sign up for their creator newsletter.

A word from us: 

Hi, We’re Blog Bloom!

Do you feel that your blogging dreams are about creating a life with purpose, freedom, and fulfillment, yet in reality, some days it feels like drowning elegantly is the best you’ve got?

There are only so many hours in a day!

We know the feeling.

We’re here to help you remember how it feels not just to thrive financially, but to do it in a way that aligns with the life you want to live and the impact you want to make.

That’s our mission

We will personalize a strategy just for you, so you can get what you want out of blogging, and let us take care of everything else

We know every blog is unique, with its own distinct needs. There’s no one-size-fits-all path to success—your goals can be achieved in countless ways, and we’re here to tailor the perfect strategy for you.

• One-on-One Support: From eBook creation to social media management or running your Facebook community, we provide personalized help for all your unique needs.
• Branding That Fits You: If you have existing branding, we use it seamlessly to maintain your unique identity, or craft a tailored branding package if you need one.
• Pinterest-Powered Traffic: Our expert Pinterest management drives targeted visitors to your blog. Choose the package that best fits your blogging needs to skyrocket engagement.
• SEO Blog Writing: We create SEO-optimized blog posts and update existing content to boost search rankings and keep your audience engaged.

Let’s turn your passion into profit.