How to Get on Pinterest Creator Fund: Apply for Money

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 Find out how to apply for the Pinterest Creator Fund and secure up to $25,000 in financial support. Learn eligibility, application tips, and steps to succeed as an underrepresented creator.

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The Pinterest Creator Fund is a program designed to support underrepresented creators, such as people of color, individuals with disabilities, and members of the LGBTQ+ community, by providing financial grants, educational resources, and community-building opportunities. Below is a guide on how to apply and increase your chances of success, incorporating relevant keywords and insights from available information.

Steps to Apply for the Pinterest Creator Fund

1. Check Eligibility:

  • You must identify as part of an underrepresented community (e.g., BIPOC, LGBTQ+, or people with disabilities).
  • Have an active Pinterest account with 750–10,000 followers. Some cycles may require at least 1,000 followers.
  • Be at least 18 years old and a legal resident of the United States (some cycles include Brazil and the UK).
  • Ensure your content aligns with the specific niche of the current funding cycle (e.g., Fashion, Beauty, Food, or Wellness).
  • Your account must not heavily rely on other monetization programs, and you should create original content (not reposting or using copy-paste scripts).

2. Monitor Application Cycles:

  • Pinterest typically opens a new Creator Fund cycle every quarter, each focusing on a different content area.
  • Subscribe to Pinterest’s Creator Newsletter or check the official Pinterest Creator Fund webpage for announcements about application periods.
  • Note: Application windows are short (often a few days), so stay vigilant. For example, a 2022 cycle closed within days.
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3. Prepare Your Application:

  • Create a Pinterest business account if you don’t already have one, as it’s required for the Creator Fund.
  • Prepare a media kit or portfolio showcasing your work, emphasizing idea pins or other engaging content relevant to the cycle’s theme.
  • Visit the Pinterest Creator Fund application page when open (typically a Google Form) and provide accurate details, including why you’re a good fit and your goals for the fund.
  • Double-check your application for accuracy and submit by the deadline.

4. Commit to the Program:

  • If selected, you’ll participate in a 5-week virtual program with workshops on creating idea pins, leveraging Pinterest trends, and measuring campaign success.
  • You’ll need to commit to creating content and attending training sessions.
  • Participants receive a $25,000 grant (cash, ad credits, and equipment stipends) to support content creation.

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Tips for Success

  • Follow Best Practices: Regularly post original content and engage with your audience to demonstrate activity. Avoid spammy behavior like excessive pinning or repetitive link posts, which can trigger a rate limit block or policy violation
  • Align with Cycle Themes: Ensure your content matches the cycle’s focus (e.g., Fashion, Wellness). Check past cycles for trends: 2022 included Beauty and Food.
  • Build a Strong Profile: Maintain a well-organized profile with clear boards, a professional bio, and updated contact info. Use Pinterest Manager tools like Audience Insights to understand your account stats and optimize content.
  • Avoid Common Pitfalls: Don’t rely heavily on affiliate links (e.g., Amazon Associate) or repost other creators’ content, as this can reduce eligibility.
  • Be Patient: The selection process is competitive, with limited slots (e.g., only 8 creators in the first 2021 cohort). If not selected, reapply in the next cycle.
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Additional Notes

  • The Creator Fund is distinct from the discontinued Creator Rewards Program (ended late 2022), which paid for meeting specific content goals. The Creator Fund focuses on underrepresented creators and long-term growth.
  • The Pinterest Inclusion Fund (expanded in 2023) now includes merchants and new creators in beauty, fashion, and lifestyle, with similar goals of inclusivity. Check eligibility if your content involves inclusive features like skin tone or body type ranges.
  • If you encounter issues like a local rates error during application or content creation, refer to Pinterest’s Help Center or submit a help ticket for support.
how to get on pinterest creator fund

Why Apply?

  • Financial Support: Receive up to $25,000 to fuel your content creation.
  • Growth Opportunities: Past participants saw 2.9x more idea pin impressions and 72% more monthly viewers.
  • Community and Skills: Join a supportive creator community and gain expert training to enhance your content creator skills.

For the latest updates, monitor Pinterest’s official channels or sign up for their newsletter. If you need help with specific application details or troubleshooting (e.g., an error message during signup), let us know!

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FAQs

 The Pinterest Creator Fund program is a new initiative designed to support eligible creators from underrepresented communities, such as people of color, individuals with disabilities, and members of the LGBTQ+ community. It offers a financial grant, educational support, and community building opportunities to help content producers thrive on this diverse platform.

To qualify, you must meet the following criteria:

  • Avoid heavy reliance on programs like the affiliate program (e.g., Amazon Associate) or reposting content.
  • Identify as part of an underrepresented community (e.g., BIPOC, LGBTQ+, or people with disabilities).
  • Have an active personal account or Pinterest business account with 750–10,000 followers (some cycles require at least 1,000).
  • Be 18+ and a legal resident of the United States (some cycles include Brazil or the UK) with a United States bank account.
  • Create original Pinterest idea pins aligned with the current cycle’s niche (e.g., Fashion, Beauty, Food, or Wellness).

The Pinterest Creator Rewards Program, which ended in 2022, paid creators for meeting monthly reward goals. In contrast, the Creator Fund is a unique opportunity focused on the success of underrepresented creators, offering financial resources, training, and long-term growth rather than short-term rewards.

  1. Check Eligibility: Ensure you meet the eligibility criteria listed above.
  2. Monitor Cycles: The Fund opens quarterly with a new fund cycle focusing on specific niches. Subscribe to Pinterest’s Creator Newsletter or check the Pinterest Creator Fund webpage (https://business.pinterest.com/en-us/creator-fund/) for updates.
  3. Prepare Your Application: Create a media kit showcasing original idea pins relevant to the cycle’s theme. Submit via the application page (often a Google Form) when open.
  4. Submit on Time: Application windows are short, so act quickly to avoid missing deadlines.

Selected creators join a four-week workshop (sometimes 5 weeks) with industry experts, learning to create high-quality content, use product tags, and leverage Pinterest Manager tools like Audience Insights. You’ll receive a $25,000 financial assistance package (cash, ad credits, and equipment stipends) and must commit to creating Pinterest pins and attending sessions.

The Pinterest Creator Inclusion Fund, expanded in 2023, supports small merchant businesses and US-based merchants in beauty, fashion, and lifestyle, focusing on inclusive product features like skin tone ranges. It shares similar inclusivity goals and may be an option for creators with inclusive content.

  • Post Consistently: Share great content regularly to boost monthly views and Pinterest traffic.
  • Optimize Your Profile: Use a professional bio, organized boards, and keyword research to reach a broader audience.
  • Avoid Pitfalls: Steer clear of spammy behavior (e.g., excessive pinning) to prevent a rate limit block or policy violation.
  • Showcase Talent: Highlight your creator talent through engaging video content, like skincare creator Chesca Ortiz, to stand out.
  • Be Patient: The process is competitive, with limited slots (e.g., 8 creators in 2021). Reapply in future cycles if not selected.

  • Financial Support: Receive up to $25,000 to fuel your content creation.
  • Growth: Past successful creators saw 2.9x more idea pin impressions and 72% more monthly views.
  • Skills and Community: Gain Pinterest skills and join a supportive creator network via the Creator Hub.

Unlike TikTok – make videos for quick trends, Pinterest’s Fund emphasizes pinterest platform-specific content like idea pins to drive outbound clicks and engagement. It’s a great platform for creators focused on inspiration and discovery.

 Yes, but avoid heavy reliance on brand partnerships or tools like the paid partnership tool during the program, as the Fund prioritizes original content. Check guidelines to ensure compliance.

If you face a local rates error or other issues, visit Pinterest’s Help Center or submit a help ticket. For mobile users, ensure the Pinterest app on mobile devices is updated.

Subscribe to Pinterest’s Creator Newsletter or follow their blog post announcements. Check the Creator Fund webpage regularly for important update notifications about the coming months.

It’s a great way for fund creators to gain financial assistance, build Pinterest skills, and connect with a community of best creators, making it a new initiative for small businesses and content creators to grow on a social media platform.

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