What is a Pinterest Manager & Why You Need One

Discover what is a Pinterest Manager is and how they can help boost your blog traffic by mastering Pinterest strategies tailored to your business!

If you’ve been looking to give your blog a boost, Pinterest might just be your untapped resource. I’ve been there, crafting posts, hoping to capture the attention of readers through the clutter of the internet. But here’s something I learned: Pinterest isn’t just another social media platform; it’s a powerhouse for driving traffic, especially for business owners and bloggers.

However, unlocking full potential of this visual search engine? That’s an art and a science. That’s where a Pinterest Manager steps in. In this post, we’re going to explore what a Pinterest Manager does, specifically with us bloggers in mind. Whether you’re considering hiring one to elevate your blog or thinking about diving into Pinterest management yourself, let’s unpack how this role can be a game-changer for your blogging adventure.

What is a Pinterest Manager?

So, what exactly is a Pinterest Manager? Imagine having a dedicated ally in your blogging corner, someone whose sole focus is to make your content shine on Pinterest. A Pinterest Manager is essentially your blog’s ambassador on this visually-rich platform, taking care of everything from pin design, Pinterest SEO to strategic posting. For an online business such as a blog, this means having an expert who understands how to navigate the Pinterest ecosystem to amplify your reach and revenue.

Key Responsibilities Tailored for Bloggers

 1. Account Setup and Branding

If you’re new to Pinterest or haven’t quite figured out how to make your profile pop, a Pinterest Manager starts by setting up or optimizing your business account. They ensure your branding is consistent, your profile is SEO-optimized with the right keywords, and your boards reflect your blog’s themes perfectly.

2. Content Creation for Pinners:

Here’s where creativity meets strategy. Your Pinterest Manager designs pins that are not just eye-catching but are crafted to convert viewers into readers. They know what visuals work, what titles grab attention, and how to design for the Pinterest audience, which might differ from your blog’s usual style.

3. Developing a Pinterest Strategy:

This isn’t about randomly pinning. A Pinterest Manager researches trends, understands what your audience on Pinterest wants, and schedules pins at optimal times. They’ll use Pinterest analytics to see what’s working, refine strategies, and create a Pinterest marketing strategy around your blog posts.

4. Engagement and Community Building:

 They don’t just post and forget. Engagement with the Pinterest community can significantly boost your pins’ visibility. Your manager will engage with followers, participate in Pinterest group boards relevant to your niche, and respond to comments, creating a community around your content.- 

What to Look for in a Pinterest Manager

When you’re on the hunt for the perfect Pinterest Manager to partner with your blog, here’s what you should keep an eye out for to find a great fit:

Proven Design Skills:

• Your Pinterest Manager should have a flair for design. Look for someone with a portfolio showcasing their ability to create visually appealing pins that align with various branding styles. They should know how to use tools like Canva or Adobe Spark to create original content, but more importantly, they should understand what designs capture attention on Pinterest.

Analytical Mindset:

• Pinterest is as much about data as it is about visuals. Your ideal candidate should be adept at using Pinterest Analytics to track performance, understand trends, and adjust strategies accordingly. They need to demonstrate how they’ve increased engagement or traffic in past projects through data-driven decisions.

SEO Knowledge Specific to Pinterest:

• Pinterest operates like a search engine, so your manager should be well-versed in SEO practices tailored for it. They should know how to optimize your profile, boards, and pins with keywords that will increase your visibility in Pinterest searches.

Communication and Collaboration:

• Since they’ll be representing your brand, it’s crucial they communicate effectively and are open to collaboration. They should be willing to understand your blog’s voice and goals, ensuring that their strategy for Pinterest aligns with your overall content strategy.

Proactive Learning:

• Pinterest, like any social platform, evolves. A good Pinterest Manager stays updated with the latest trends, features, and algorithm changes. They should show enthusiasm for continuous learning, perhaps through courses, webinars, or active participation in Pinterest marketing communities.

Case Studies or Testimonials:

• Finally, ask for examples of their work. Case studies or testimonials from previous clients can give you insight into their effectiveness. Did they increase traffic? How did they handle a particular campaign? Real results speak volumes.

Benefits of Hiring a Pinterest Manager for Your Blog

When considering the addition of a Pinterest Manager to your blogging strategy, understanding the tangible benefits can help in making an informed decision. Here’s how they can significantly enhance your blog’s performance:

Eye-Catching Pins and Engagement:

A Pinterest Manager brings expertise in creating visually compelling original pin designs that resonate with your target audience. They understand the aesthetics that drive clicks and shares. By employing design tools effectively, they ensure that each pin not only looks appealing but is optimized with text overlays and branding elements that make your content stand out. This visual optimization can lead to higher engagement rates, as visually appealing content tends to perform better on visual platforms like Pinterest.

Strategic Content Scheduling and Consistency:

Consistency is key in keeping your audience engaged. A Pinterest Manager schedules pins at optimal times when your audience is most active, using tools like Tailwind for timing and analytics. They ensure there’s a steady flow of content, which can keep your profile active and engaging throughout different times of the day or special events, thereby maximizing visibility and interaction.

Search Engine Optimization and Discoverability:

Pinterest functions like a search engine, and a Pinterest Manager optimizes your content for discovery. They conduct keyword research to ensure your pins, boards, and profile include relevant keywords that potential readers are searching for. These SEO strategies not only help in appearing in Pinterest search results but also in broader internet searches, driving organic traffic to your blog.

Pinterest Presence Growth:

By strategically pinning your blog content, a Pinterest Manager can channel a significant amount of traffic back to your site. They know how to leverage features like group boards, Pinterest ads, and current trends to expose your content to a broader audience. This not only increases your brand’s visibility but can also lead to an increase in subscribers or followers, expanding your digital footprint.

Analytics and Strategy Refinement:

A key advantage of hiring a Pinterest Manager is their ability to interpret analytics. They track which pins are performing well, understand demographics, and see what times are best for posting. Their data-driven insights allow for continual refinement of strategies, ensuring that efforts are not wasted on what doesn’t work, focusing instead on what yields results.

Time and Resource Efficiency:

Blogging involves multiple tasks, from content creation to SEO, and social media management. By delegating Pinterest management, you free up valuable time to focus on content creation or other aspects of your business, which will lead to better results. This efficiency extends to resource management as well, as a professional will know where to invest in terms of ads or tools for the best return on investment.

Staying Current with Trends and Algorithm Changes:

Pinterest, like any platform, evolves with algorithm updates and new features. A dedicated Pinterest Manager stays updated with these changes, ensuring your strategy remains effective. They adapt your pinning strategy to align with the latest best practices, which can be crucial for maintaining or increasing your visibility on the platform.

Understanding the Difference: Pinterest Manager vs. Pinterest VA

When you’re looking to boost your blog’s presence on Pinterest, you might come across two roles: the Pinterest Virtual Assistant (VA) and the Pinterest Manager. While both can offer support, there’s a significant difference in what they bring to your blogging strategy:

Pinterest Virtual Assistant (VA):

• Task-Oriented: A Pinterest VA typically handles specific, often repetitive, day-to-day tasks. This might include pinning your content, basic pin creation, or scheduling posts. They follow set instructions and are great for alleviating some of the daily workload related to Pinterest. They are usually paid an hourly rate.

Pinterest Manager:

• Strategic Oversight: Unlike a VA, a Pinterest Manager takes on a holistic role. They don’t just execute tasks; they are a Pinterest strategist, that designs and leads your entire Pinterest strategy. 

Why Choose a Pinterest Manager Over a VA?

• Comprehensive Strategy: While a VA can keep the wheels turning, a Pinterest Manager ensures those wheels are heading in the right direction. They bring a level of strategic depth and foresight that can significantly influence your blog’s growth on Pinterest.
• Proactive vs. Reactive: A manager anticipates trends and adapts strategies proactively based on your performance metrics. They’re not just responding to your current needs but are planning for future opportunities and challenges.
• Growth and Innovation: With a manager, you’re investing in someone who will not only maintain your Pinterest presence but actively seek ways to expand it, leveraging new features, tools, and tactics as they emerge.
• Time and Value: While hiring a VA might seem cost-effective for immediate task relief, a Pinterest Manager provides long-term value by potentially increasing your traffic, engagement, and ultimately, your revenue through sophisticated strategy implementation.
• Decision Making: A Pinterest Manager acts as a partner in your blog’s success, making informed decisions about where to focus efforts for maximum impact, based on your specific needs. Something a VA might not be empowered or skilled to do.

In essence, if you’re looking to not just participate but excel on Pinterest, a Pinterest Manager brings the expertise, strategic insight, and comprehensive management that can transform Pinterest from just another platform into a powerful engine for your blog’s growth.

Unlock Your Blog’s Potential with Blog Bloom Agency

You’ve learned the ropes of what a Pinterest Manager can achieve. Now, imagine having that expertise tailored for your blog, especially if you’re blogging about homemaking, homesteading, or delicious recipes. Blog Bloom Agency stands ready to elevate your online presence.

Here’s how we can help:

• Specialized Pinterest Services: Designed for mom bloggers like you.
• Stunning Pin Designs: Pins that capture the essence of your posts, including video pins.
• Board Set-up and SEO: Making your Pinterest profile not just pretty, but powerful. SEO optimized Board Titles, Pin Titles & Pin Descriptions.
• Strategic Scheduling: We use tools like Tailwind to post at the best times for engagement.

Hear It From Our Pinterest Clients:”I contacted Tereza because I needed help managing my Pinterest and social media accounts. There was just not enough time in the day for me to do it all. Tereza was quick to understand my vision and goals, and she got to work right away. The growth I saw was wonderful, and within only a couple of weeks after hiring Tereza, my Pinterest account alone almost doubled.””Hiring Tereza to run my Pinterest has been the best decision I’ve made as a new blogger. I’ve been trying to find my way alone in this blogging world the past 2 years, without making any headway.”

Your Blog, Our Mission: We’re all about giving you back your time. While we pin, you can focus on crafting your next great blog post or enjoying family time.

Take the first step: Check out our Pinterest Management Packages. 

At Blog Bloom Agency, we’re more than just managers; we’re partners in your blogging journey.

Not ready to work together? Check out our Freebies!