How to Make Money on Pinterest in 2025 {Full Guide}
Learn how to get paid on Pinterest in 2025 with our complete guide on affiliate marketing, ads, and other easy ways to boost your income.
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Pinterest isn’t just for saving inspiration or planning your next project. If you know exactly what to do and how to do it, this platform is a great way to make money. Whether you’re a content creator, a small business owner, or affiliate marketer, there are plenty of ways to turn your Pinterest presence into income.
With Pinterest’s focus on visual discovery and users who are ready to buy, it’s the perfect platform to connect with potential buyers. From affiliate products to e-commerce sales, there are plenty of ways to earn. This makes Pinterest a great place for monetization, but the strategies are a bit different from what you’d use on platforms like Instagram or TikTok.
In this guide on getting paid on Pinterest, we’ll cover the best ways to start making money, like creating high-quality images, building Pinterest boards, and using rich pins.
Ready to start making some cash on Pinterest? Let’s go!
Affiliate Marketing on Pinterest
Affiliate marketing on this visual search engine offers a great way to earn money by promoting products through your pins. In this section, we’ll cover how to get started, from joining affiliate programs to creating optimized pins that drive sales. We’ll also dive into best practices to help you make the most of your affiliate marketing efforts.
What is Affiliate Marketing?
Affiliate marketing is pretty straightforward: you share products or services using special links, and when someone buys through your affiliate link, you make a commission. It’s like being a digital middleman. You’re not the one creating the product, handling shipping, or doing customer service. Your job is simply to recommend products or even software you think your audience will like or find useful. It’s all about placing viable solutions in front of people.
For example, if you have a Pinterest board focused on home décor, you might share a pin of a cute lamp from an online store you like and have bought products from. You then add your affiliate link in the pin’s description, and if someone clicks through and buys the lamp, you earn a commission.
With this marketing model, everyone wins. Your followers get great recommendations, the owner of the product, software, or service makes a sale and keeps the lights on, and you earn money for sharing stuff you use and love. If you’re already active on Pinterest, it’s a great way to start earning without much extra effort.
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How to Get Started With Pinterest Affiliate Marketing
If you want to get into affiliate marketing on Pinterest, start by signing up for programs like Amazon Associates, Shopify Collabs, or ShareASale. They’re beginner-friendly and offer great ways to earn by promoting products.
You’ll need a blog, website, or active social media presence to sign up. Each program has different requirements, but most want to know how you plan to promote products and your online engagement.
Amazon Associates asks for a website or blog, but you can still use Pinterest to share affiliate links. Just follow the rules. Lots of people have lost their accounts for not doing so. Shopify Collabs and ShareASale are more flexible and welcome influencers, creators, and small businesses with a solid online presence. Keep in mind, Amazon isn’t the only affiliate partner out there.
Plenty of big brands have their own programs, either through third-party networks like Rakuten or directly. No matter your niche, there’s an opportunity to start—even if it’s something as unique as underwater basket weaving!
Create Pins with Affiliate Links
Now that you’re signed up with an affiliate program, it’s time to create Pins that feature your affiliate links and start sharing products you actually use and love with your Pinterest audience. To make your Pins stand out, focus on creating visually appealing, high-quality images that catch the eye. Pinterest works best with vertical, high-res photos (1000 x 1500 pixels is the sweet spot), so be sure your images meet these specs for the best results.
Think about the context. Show the product in action or how it solves a particular problem, and include a clear call to action like “Shop Now” or “Learn More” in the pin description.
Be mindful of your keywords as well. Do thorough keyword research and use specific, relevant keywords in your pin descriptions to help your Pins appear in search results. And don’t forget to be authentic; when you share products you genuinely enjoy, your Pinterest followers can tell, and that builds trust. Real content creation for affiliate marketing is about expressing your authenticity and less about pushing a bunch of products onto people.
Best Practices
When it comes to affiliate marketing on Pinterest, there are a few best practices to keep in mind. Making your Pins visually appealing and keyword-optimized will help them get noticed, while disclosing affiliate links ensures you maintain trust with your audience.
Make your pins stand out
If you want your affiliate Pins to perform well on Pinterest, focus on making them both eye-catching and easy to find. Use high-quality, vertical images that catch people’s attention and match your brand’s vibe. Also, don’t forget to add the right keywords to your descriptions so your Pins show up when people are searching for related content. A solid mix of great visuals and the right keywords will help your Pins get noticed and boost your chances of making sales.
Disclose your affiliate links
When you’re sharing products on Pinterest with affiliate links, be upfront with your audience. Always let them know when you’re using affiliate links. Being clear about it helps build trust and shows you’re following the rules. No one wants to feel tricked, so just saying something like “This is an affiliate link” is a simple way to keep things honest and keep your followers feeling good about your recommendations. It’s all about being real and respectful.
Selling Products Directly
If you’re ready to sell your products directly on Pinterest, you can easily integrate your online store with the platform. Whether you’re using Shopify, Etsy, or another tool, setting up your shop on Pinterest is a great way to make shopping seamless for your followers.
Setting Up Your Shop
To start selling directly on Pinterest, you’ll need to link your online store to the platform using tools like Shopify or Etsy. Once you’ve done that, you can create product pins that make your items shoppable straight from Pinterest. It’s a super easy way for people to find your stuff without leaving the app, and it makes the whole process smoother for both you and your customers.
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Product Pins and Shop the Look
After setting everything up, you’ll be able to create product pins that link right to your online store. This means users can click on a pin and buy your products without any hassle.
If you’re in fashion or home decor, make sure to use Pinterest’s “Shop the Look” feature. It lets you tag individual products in one image, so if someone sees a cute outfit or home setup, they can shop all the pieces directly from your pin.
Promoting Your Products
Getting your products in front of the right people is key. Make sure your regular Pins and idea Pins are optimized with relevant keywords in descriptions and boards, so they show up in searches. Creating engaging content that connects to your products is a great way to drive more traffic to your shop. And if you’re looking for faster results, Pinterest ads are a good option to help your products get more exposure.
Sponsored Content and Brand Partnerships
You can collaborate with brands through sponsored content and partnerships on Pinterest, where brands pay you to create sponsored pins. Just make sure you’re transparent with your audience about the partnership to maintain trust.
Building Relationships with Brands
You can reach out to brands directly or use influencer marketing platforms like AspireIQ to make those connections. Having a clear niche and an engaged audience is what really makes you stand out.
When you pitch, focus on what you bring to the table. Your value could be your reach, your audience’s trust, or your level of engagement. Show them how your content fits with their brand and how you can help them meet their goals. The more authentic and connected you are with your followers, the more appealing you are as a brand partner.
Creating Sponsored Pins
Once you land a brand partnership, use Pinterest’s paid partnership tool to label your pins as sponsored. It’s important to be transparent with your audience, so they know you’re getting paid to promote a product. When creating your sponsored pins, keep them in line with your usual style and vibe. You want the brand’s products or services to flow seamlessly into your content. Make it feel natural, not forced, and your followers will engage just like they would with any other pin. Balancing authenticity with promotion is key here.
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Pinterest Ads
Pinterest Ads are a great way to expand your reach and get more eyes on your products or content. There are different types of ads you can choose from, so you can pick the one that fits your goals best and really make the most of your Pinterest presence.
Why Use Ads?
Pinterest ads are a great way to get more eyes on your content. They can help drive traffic to your website, increase your product sales, and grow your audience. The best part? Ads let you reach people beyond just your current followers, so you’re connecting with new potential customers who are more likely to be interested in what you’re offering.
Types of Pinterest Ads
Pinterest offers a variety of ad options depending on what you’re trying to achieve. Promoted Pins are just regular pins, but you pay to show them to more people. If you have an online shop, Shopping Ads let users buy your products directly from the pin. For more engaging content, try Video Pins, which are perfect for grabbing attention. Choose the type that best fits your goals, whether you want to drive sales, boost brand awareness, or grow your audience.
Setting Up Your First Ad Campaign
Once you’re ready, go into Pinterest Ads Manager and create your campaign. You’ll want to figure out who you’re targeting, like their interests or demographics, so you can make sure the right people see your ads. Set a budget based on how much you’re willing to spend, either per day or over the life of your campaign. Pick the pin you want to promote, making sure it’s high-quality and matches your goal. Once your campaign is live, keep an eye on how it’s doing and tweak it as needed to get the best results.
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The Pinterest Creator Fund
You can earn money through Pinterest’s Creator Fund if you’re creating original, engaging content. If your pins are drawing attention and resonating with your audience, the Creator Fund is a solid way to start earning while building your presence on the platform.
What is the Pinterest Creator Fund?
The Pinterest Creator Fund helps creators grow their presence on the platform. It offers financial support, mentorship, and resources to help take your content to the next level. Pinterest wants to see creators succeed, and the fund is all about giving you the tools and guidance to build your audience and help people by creating engaging content,
Eligibility and Application
When applying for the Pinterest Creator Fund, you’ll need to meet certain eligibility criteria. Usually, they’re looking for creators from underrepresented communities or those who offer unique content that aligns with Pinterest’s mission. It’s a good idea to check the official Pinterest site for specific details, as the requirements can change. You’ll likely need to show proof of a solid and engaged audience, so be sure to showcase your best work when applying.
Maximizing Fund Benefits
Once you’re accepted into the Creator Fund, make the most of it by tapping into the resources and mentorship available. You’ll learn a lot, network with other creators, and get the tools to grow your presence even further. The goal is to use all that knowledge to increase your reach and start making money, whether through brand partnerships or simply attracting more followers and traffic to your profile.
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Additional Monetization Strategies
If you’re looking for more ways to make money, here are two additional strategies that can help boost your income.
Blog Traffic
Pinterest is a great way to send traffic to your blog. Once the Pinterest traffic lands on your site, you can make money through ads (such as Google AdSense), affiliate links, or selling products directly. If you’re consistently posting helpful and engaging content, Pinterest can drive a steady stream of visitors that lead to income from different sources. With the right ads company and affiliate marketing program, you can make gobs of extra money with your highly valuable content.
Digital Products
If you’ve got something valuable to share, selling digital products like eBooks, printable planners, or online courses through Pinterest can be a solid income stream. You can create eye-catching pins that link directly to your sales page, making it easy for people to check out what you’re offering and buy. This works especially well if you’ve built a following around a specific niche, as people love finding products that solve their problems.\
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Tips for Success
Build your audience: Keep your content focused on your niche and make it super valuable. The more people find it helpful, the more likely they are to save it and share it with others.
Engage with your community: Don’t just post and leave, engage! Respond to comments, interact with other people’s content, and really work on building a community around your brand. It’s all about relationships.
Keep learning: Pinterest is always changing things up with new features and updates to its algorithms. Staying on top of those changes means you can keep your strategy fresh and effective.
Making money on Pinterest is all about mixing creativity with strategy and sticking with it. Whether you’re into affiliate marketing, selling your own products, running sponsored pins, or using ads, there’s definitely a way for every creator to turn what they love into a paycheck.
Have you tried any of these monetization methods on Pinterest? Drop your thoughts or questions in the comments below. And if you’re looking for more tips and inspiration, don’t forget to follow our Pinterest account! We know a thing or two about what works for all Pinterest users.
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Additional Resources
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