How to Add Links to Pinterest Pins Tutorial

How to add link to Pinterest idea Pin with this easy tutorial. Follow simple steps to make your Pins more engaging and drive more traffic.

Pinterest has stepped up its game with a new unified Pin format that combines the best parts of Idea Pins and regular Pins into one super versatile content type. Now, content creators, large companies, small businesses, and influencers can share everything from tutorials to recipes, style guides, and more with interactive features. 


And the best part?  You can easily add clickable links!


If you’re looking to make money from your Pins, adding affiliate product links is a simple way to boost sales. This update also helps e-commerce brands by making it easy for users to find product links directly in Pins, making the shopping experience smoother.


This post is all about helping you make the most of your Pinterest marketing efforts, boosting your Idea Pin stats, and supporting your overall conversion campaign. Whether you’re using static image Pins, product Pins, video Pins, or experimenting with Idea Pin ads, this new format offers more flexibility for creators and brands than ever before. 


You’re about to learn how to add links to your Pins on both the mobile and desktop versions of this awesome app.

The Unified Pin Format

The unified Pin format combines the best parts of Pinterest Idea Pins and regular pin types, giving you more flexibility and options for content creation. With this type of pin format, you can create and edit Pins that include multi-page pin format, video, text overlay, and other interactive elements. 

But that’s not all; this update lets you add external links, making this unique search engine a great way to drive traffic to specific product links, affiliate links, or even a product page.

For digital marketers and small businesses, this Pinterest update opens up more opportunities to build brand awareness by enhancing your overall Pinterest marketing strategy. You can now add product tags and affiliate product links, which allows you to better engage your audience and help them find exactly what they’re looking for. 

Whether you’re sharing a blog post or showcasing a product collage, this new format streamlines your Pinterest marketing efforts and supports conversion campaigns. Features like schedule pins make it a whole lot easier to plan, track results, and keep up with the Pinterest algorithm.

Current State of Linking in the Unified Pin Format

With the introduction of this unified format, all Pins can now have links added to them. And it gets even better: this amazing feature is available to all Pinterest accounts, including both personal and business accounts, making it easier for everyone to drive traffic, increase engagement, or monetize directly from their Pins.

How to Add a Link to a Pin

If you’re looking to add a link to your Pinterest Pin, whether on mobile or desktop, this guide will walk you through the simple steps involved. You’ll learn how to easily incorporate clickable links that add more accessibility to your Pins and connect your content with your audience.

Using the Pinterest Mobile App

Follow these simple instructions to add a link with the Pinterest mobile app: 

1. Open the Pinterest app on your mobile device.
2. Create or edit a Pin. If you’re creating a new one, select “Create Pin” and go through the steps of adding your content.
3. In the editing mode, tap on “Stickers” at the top of the screen.
4. Look for the “Link” or “Product” sticker.
   • Link Sticker: Use this to add a direct URL. When you tap it, you’ll be prompted to enter the URL you wish to link to.
   • Product Sticker: If you’re linking to a product, select this option and choose from Pinterest’s catalog or enter a URL.
5. Save and publish your Pin. The link will now be clickable every time someone views your Pin.

Using Pinterest on Desktop

And to add a link to a Pin on Pinterest using a desktop, follow these simple steps:

1. Log into Pinterest through your web browser.
2. Click on “Create” at the top right of the page to start a new Pin or navigate to an existing Pin you want to edit.
3. If creating a new Pin:
   • Upload your image or video, then proceed to the next step.
   • In the “Add a destination link” field, enter the URL you want to link to.
   • Adjust your Pin’s title, description, and select or create a board for it.
4. If editing an existing Pin:
   • Click the pencil icon to edit the Pin.
   • Look for the “Add a destination link” or “Edit” link option. Enter or update your URL here.
5. Save your changes. Your Pin will now include the link when published or updated.

Best Practices for Using Links in the Unified Pin Format

When you add links to your Pins, it’s not just about tossing in a URL; it’s about ensuring it fits with your content and adds value. Let’s go over four best practices that will help make your links work harder and drive more traffic.

• Content strategy: Create engaging, informative content that naturally leads to your link. The content should be compelling enough to drive clicks.
• Link relevance: Ensure your links are highly relevant to the content of your Pin. Misleading links can decrease user trust.
• SEO for pins: Use SEO-friendly pin titles, descriptions, and tags to make your Pins more discoverable. Including specific keywords in the pin title helps. Just make sure your titles don’t have a spammy feel.
• Call to action: Clearly tell your audience what you want them to do next. Whether it’s “Shop now,” “Learn more,” or “Try this recipe,” make your CTA visible and persuasive.

Troubleshooting and Tips

If you’re having trouble with links not working, here are a few things to check:

• Double-check your URL: Ensure you’ve entered the correct link. A small typo can cause issues.
• Watch for Pinterest glitches: Pinterest can sometimes have issues during updates that may temporarily affect links. If everything seems fine on your end, it may be worth waiting or checking Pinterest’s support page.

Here are a few extra tips to help improve your Pins:

• Optimize your visuals: High-quality images or videos can help your Pin stand out, even if the link isn’t working perfectly.
• Use relevant hashtags: While not directly related to links, adding the right hashtags can help your Pins get more visibility.
• Use enticing descriptions: Clear, catchy descriptions encourage more interaction, even if there’s a hiccup with the link.

Future of Linking on Pinterest

Looking ahead, Pinterest will likely roll out even more ways to make links work for you. We could see features that make linking more customizable, like better product link options and interactive tools that drive more user engagement. Also, Pinterest may offer stronger analytics, giving creators and businesses a clearer view of how their links are doing. These changes will make Pinterest an even better platform for reaching people and driving real results.

Wrapping It All Up

Adding links to your Pins in the new unified format can significantly boost your content’s reach and effectiveness. Whether you’re driving traffic to your blog, selling products online, or simply sharing more information, mastering this feature can be a game-changer on both mobile and desktop.

Have you tried linking in the new unified Pin format? Share your experiences or any questions in the comments below. And don’t forget to follow us on Pinterest for more insights on maximizing your strategy!

Additional Resources

• Pinterest’s Official Guide to Creating Pins
• Updates on Pinterest’s New Features