How to Get More Followers on Pinterest (Proven Tips)

Discover how to get more followers on Pinterest. Use analytics, create pins, and attract a wider audience on this visual search engine.

What to Expect in This Article

With over 500 million monthly active users as of recent data, Pinterest offers a unique opportunity to connect with a target audience seeking inspiration across different topics like lifestyle, food, and homesteading. Growing your Pinterest followers requires effective strategies that leverage the Pinterest algorithm, optimize Pinterest content, and engage Pinterest users. 

We can hear you saying, “Hey! I’m just looking for a step-by-step guide that incorporates things like: keywords like Pinterest boards, relevant keywords, and high-quality visuals!” and “I want to build a Pinterest strategy that drives brand awareness and attracts a wider audience.”

We got you. 

But first things first: Here’s a list of things you can expect to find in this article: 

1. High volume pinning: pin a lot of pins

One of the most effective strategies on how to get more followers on Pinterest is high-volume pinning. The Pinterest algorithm favors active accounts that share new pins regularly, as this signals fresh, relevant content to Pinterest users.

For new accounts, start with a modest approach:

pin 1–2 Pinterest pins daily to establish your Pinterest profile without overwhelming your audience. This is the first step for content creators building their Pinterest presence from scratch.

For established accounts (those with a few months of activity or a Pinterest business account), aim for 10+ pins per day to maximize visibility. This consistent posting schedule ensures your Pinterest content appears in search results and home feeds, reaching a larger audience. However, balance is key: mix original content (your own idea pins, video pins, or rich pins) with curated pins from relevant group boards or other Pinterest users. For example, a small business owner sharing homesteading tips might pin their blog post about sourdough recipes alongside inspiring pins from social media sites. Pinning on a regular basis (daily or every other day) is a great way to keep your Pinterest profile active and attract new audiences.

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2. Never pin pins pointing to the same URL too close together

While high volume pinning is crucial, avoid “spamming” by repeatedly pinning Pinterest pins linking to the same website URL. The Pinterest algorithm penalizes repetitive linking, which can reduce your click-through rates and limit exposure to potential customers. Instead, create a system to rotate your pin designs and destination links. For instance, if you’re promoting a blog post about slow living, pin it once, then share pins linking to different blog posts or social media accounts before repinning the same URL days later.

A good idea is to use a content calendar or tools like Tailwind to schedule new pins across different topics. This ensures your Pinterest content remains diverse, covering areas like recipes, crafts, or lifestyle tips for your target audience. For business owners, rotating rich pins for products or video pins for tutorials keeps your Pinterest boards engaging. By spacing out links and mixing original content with curated pins, you’ll maintain a fresh content flow that appeals to the Pinterest community and drives brand awareness.

3. Beautiful graphics: make sure they are easy to read and eye-catching

Pinterest is a visual search engine, so high-quality visuals are the first thing Pinterest users notice. Creating beautiful pin designs is essential on how to get more followers on pinterest and increasing click-through rates. Your Pinterest pins should be visually appealing, with clear text, vibrant colors, and a vertical aspect ratio (1000×1500 pixels) for best results. For example, a small business owner promoting a homesteading blog might use a pin image of a rustic dish with bold, readable text like “Easy Farmhouse Recipe.”

Use tools like Canva to design high-quality visuals without technical expertise. Ensure your pin descriptions and text overlays are easy to read on mobile devices, where most Pinterest users browse. For content creators, idea pins or video pins showcasing step-by-step guides (e.g., gardening tutorials) are particularly engaging. A cover image for video pins should be eye-catching to stand out in search results. By investing much time in creating great content with stunning graphics, you’ll attract a broader audience and encourage Pinterest followers to hit the follow button.

4. SEO optimized titles: do Pinterest-specific SEO research

Search engine optimization (Pinterest SEO) is critical for ranking your Pinterest pins in search results and reaching new audiences. Crafting SEO optimized titles requires researching relevant keywords that align with your target audience’s interests. Use Pinterest’s search bar to identify Pinterest trends: type a keyword like “homesteading” and note autocomplete suggestions (e.g., “homesteading tips for beginners”). These are popular search terms among monthly active users.

Incorporate these relevant keywords into your board titles and profile name. For example, a profile name like “Homestead Haven” signals your niche to potential followers. Pin titles should be concise (under 100 characters) and descriptive, such as “DIY Homesteading Ideas for Beginners.” For business owners, Pinterest ads can further boost visibility for SEO optimized pins. By aligning your Pinterest strategy with Pinterest SEO, you’ll ensure your Pinterest content ranks high, driving brand awareness and growing your follower count.

5. Keyword-rich descriptions (avoid keyword stuffing)

Your pin descriptions are a great way to enhance Pinterest SEO while engaging Pinterest users. Include relevant keywords naturally in your descriptions to describe the content of your pin (e.g., “Discover sustainable gardening tips for a cozy homestead! #SlowLiving #Gardening”). Aim for 100–200 characters, keeping descriptions engaging but concise to appeal to a wider audience. For small businesses, rich pins can auto-populate details from your website URL, making descriptions more informative.

Avoid keyword stuffing (overloading descriptions that use keywords unnaturally) as this can harm your Pinterest algorithm ranking. Instead, write for Pinterest users by blending relevant content with a call-to-action (e.g., “Click for the full recipe!”). For content creators, idea pins with keyword-rich descriptions can showcase step-by-step guides or user-generated content, fostering engagement. By crafting thoughtful pin descriptions, you’ll attract loyal followers and improve your Pinterest success.

6. Reducing the number of boards (to keep them active)

Having too many Pinterest boards can dilute your Pinterest presence if you can’t pin fresh content regularly. A good rule of thumb is to maintain only as many Pinterest boards as you can actively update (ideally daily or every other day). For new personal accounts, start with as few as three boards focused on your niche (e.g., “Recipes,” “Crafts,” “Lifestyle”). Established accounts can manage more, but only if you can keep up with consistent posting.

Choose board names that are descriptive and keyword-rich (e.g., “Sustainable Homesteading Tips”) to attract potential followers searching for related topics. Join relevant group boards to share your Pinterest pins with a larger audience, but prioritize original content to stand out. For business owners, Pinterest boards showcasing product pins or video pins can drive potential customers to your website URL. By reducing inactive boards and focusing on quality content, you’ll signal activity to the Pinterest algorithm, increasing your number of followers.

7. BONUS: Optimize your profile

Choose a Clear and Professional Profile Picture:

Your profile picture is the first visual impression users get of your brand or personality. Select a high-quality image that reflects your identity, such as a logo for businesses or a professional headshot for personal accounts. Ensure the image is clear, well-lit, and recognizable even at a small size, as Pinterest displays profile pictures in a circular thumbnail. Avoid blurry or overly complex images that may confuse viewers.

Craft a Keyword-Rich Profile Name:

Your profile name is a critical element for discoverability, as Pinterest’s search algorithm uses it to match your account with relevant searches. Incorporate keywords that describe your niche, brand, or content focus. For example, if you’re a food blogger, include terms like “recipes,” “cooking,” or “healthy meals” in your name, such as “Jane’s Healthy Recipes.” Keep it concise yet descriptive, balancing keywords with brand recognition. Avoid stuffing too many keywords, as this can appear spammy and reduce credibility.

Write a Compelling Bio with Keywords:

Your Pinterest bio (the “About You” section) is another opportunity to boost discoverability. Write a short, engaging description (up to 160 characters) that summarizes what you offer and includes relevant keywords. For instance, a small business selling handmade jewelry might use: “Handcrafted jewelry for unique souls. Shop necklaces, earrings & more! ✨ #HandmadeJewelry.” This not only clarifies your niche but also improves search visibility.

Add a Follow Button to Your Website and Social Media:

To grow your Pinterest followers, make it easy for people to find and follow your account. Add a Pinterest follow button to your website, ideally in a prominent location like the header, footer, or sidebar. You can generate this button using Pinterest’s Widget Builder. Similarly, promote your Pinterest account on other social media platforms (e.g., Instagram, Twitter, or Facebook) by including a follow link in your bio or posts. Cross-promotion helps drive traffic from your existing audience to your Pinterest profile.

Verify Your Website:

If you have a website, verify it through your Pinterest business account settings. This adds a verified badge to your profile, increasing trust and credibility. It also unlocks additional analytics and allows you to use rich pins, which pull data from your website to enhance your pins’ visibility and functionality.

Optimize Your Profile for Mobile Users:

Since most Pinterest users access the platform via mobile devices, ensure your profile picture and bio are clear and effective on smaller screens. Test how your profile appears on the Pinterest mobile app to confirm that your branding is consistent and visually appealing.

Use a Consistent Brand Aesthetic:

While not explicitly part of your profile settings, your profile’s overall look (through your pins and boards) contributes to discoverability. Use consistent colors, fonts, and imagery that align with your brand to create a cohesive and recognizable presence. A visually appealing profile encourages users to explore your content and follow you.

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